🛡️ Privacy Policy

Last updated: 06 January 2026

At My Little Enchanted London, your privacy is part of our promise to deliver a safe, trustworthy, and magical shopping experience. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, create an account, join our Rewards Club, or make a purchase.

🔍 Information We Collect

Information you provide directly:

  • Name
  • Email address
  • Phone number
  • Billing and delivery address
  • Order details and purchase history
  • Account login details (if you create an account)
  • Gift message details (optional)
  • Corporate gifting information (if you use our business services)

Information collected automatically:

  • IP address
  • Device and browser type
  • Pages viewed and time spent on the site
  • Approximate location (city/country only)
  • Cookie and tracking data (see Cookie Policy)

✨ How We Use Your Information

We use your information to:

  • Process, prepare, and deliver your orders
  • Handle payments securely and prevent fraud
  • Send order confirmations, shipping updates, and service messages
  • Provide customer support and respond to enquiries
  • Personalise your browsing and gifting experience
  • Improve our website, products, and services
  • Send marketing emails and offers (with consent)
  • Operate and manage the Enchanted Rewards Club
  • Comply with legal, tax, and accounting obligations

⚖️ Legal Basis for Processing (UK GDPR)

  • Contract: to fulfil orders and manage accounts.
  • Consent: for marketing emails and non-essential cookies.
  • Legitimate interests: to improve services and prevent fraud.
  • Legal obligation: for tax, accounting, and compliance.

🤝 Sharing Your Information

We only share your data with trusted partners who help us operate our business, including:

  • Shopify (hosting & platform)
  • Payment providers (Shopify Payments, PayPal, Klarna, card processors)
  • Delivery partners (Royal Mail, DPD, Evri, etc.)
  • Email and automation services
  • Analytics and advertising tools

We do not sell, rent, or trade your personal data to third parties for their marketing.

⏳ How Long We Keep Your Data

  • Order records: up to 6 years.
  • Marketing data: until you unsubscribe.
  • Customer accounts: until deleted or inactive long-term.
  • Gift messages: only as long as needed for order fulfilment.
  • Cookies: see our Cookie Policy.

🧚 Your Data Rights

You have the right to:

  • Request access to your personal data
  • Correct inaccurate information
  • Request deletion (where legally allowed)
  • Withdraw consent for marketing
  • Object to certain processing
  • Request data portability

To exercise your rights, contact us at info@mylittleenchanted.com . You may also contact the UK ICO if you are unhappy with our handling of your data.

🔐 Security & International Transfers

We use strong security measures including SSL encryption, secure payment gateways, access controls, and Shopify’s protected hosting. If data is transferred outside the UK, appropriate UK GDPR safeguards are always applied.

Last Updated: 06 January 2026